Adam Goldenberg: A Marketing Prodigy That Built JustFab

Adam Goldenberg has built a billion-dollar enterprise out of a company that he and his friend, Don Ressler practically launched out of their own homes. It wasn’t the first home-based company that Goldenberg had ever started, but it’s one of the first of its kind that he got into without really even knowing the industry. JustFab is a women’s clothing line that also includes handbags, personal accessories and other fashion items. There are side companies it operates including FabShoes, FabKids, Fabletics, and FL2. The main reason Goldenberg has done so well with this company is the unique shopping experience and VIP membership points JustFab offers, along with their overall inexpensive prices.

Goldenberg started in the marketing profession while he was still very young. Adam Goldenberg’s first marketing business was Gamer’s Alliance, a network of gaming sites that were put in a website connecting gamers to games that met their niche. Goldenberg sold that company to Intermix Media, a company that was buying a lot of startup marketing sites at the time. Goldenberg was only 18 when he went to work for Intermix Media, and in just two years he became their chief operating officer, the youngest man to hold such a title on a publicly-traded company.

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Goldenberg helped start several subsidiary companies under Intermix Media, many of which advertised health and beauty products, an area that Adam Goldenberg was starting to take a keen interest in. He met Don Ressler who also had founded a startup company called FitnessHeaven.com, and the two found out they shared a lot of interests. Goldenberg and Ressler’s subsidiary companies helped bring in revenue to Intermix Media. But in 2005 right when Intermix Media’s social media network, MySpace was taking off, News Corp came in and bought out Intermix Media and Goldenberg and Ressler decided to leave because their advertising company became ignored.

Goldenberg and Ressler decided to form some new companies under Intelligent Beauty, a company they were running with some former Intermix Media team members. In 2010, they decided they wanted to try their hand at the fashion industry, and that’s when JustFab was born. What helped this company grow quickly was the support it got from several celebrities including model Kimora Lee Simmons, and actress Kate Hudson. It also received a series of venture capital funding from several companies including Matrix Partners, Passport Capital, and crosscut ventures. And in 2013, JustFab became a billion-dollar company.

Read 24 questions with Adam Goldenberg on NRF.com

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