EOS Lip Balm is moving off Target shelves at a very fast rate. It is hard for stores to keep this product on the shelves. There are so many people that are trying to purchase this product. It shines as one of the most innovative products on the market, and Chap Stick is going to have a lot of trouble competing with this company. It wasn’t always a company that sold skin care products at such a fast pace, but this has changed. The changes that have occurred are a direct result of the way that this company has implemented marketing strategies.
It all comes down to the powerful presence of colors and flavors. As noted in Fast Company magazine, EOS is a company that makes people takes notice of two things: colors and flavors. A person could glance over a plethora of similar lip balm products and never really notice any difference between these tubes of lip balm. When someone sees the EOS Lip Balm, by contrast, they are going to know exactly what they are looking at. They are going to recognize this product because of the sphere shaped container. This is the driving force between these products. That is the thing that gets the attention of customers at first glance.
The other thing that makes people take notice of EOS is flavor. There are bountiful flavors that are associated with the colors. That is the thing that has made people appreciate what the Evolution of Smooth is offering. It is one of those types of product lines that just continue to build upon different flavors. This has allowed this company to grow in a major way. People look forward to the flavors. It is the other thing that makes people appreciates what the Evolution of Smooth provides.