Sometimes it takes more than just a superior product to grow your business. Instead, brands will need to market their product effectively in order to grow. EOS developed a superior product that was sourced with all-natural ingredients such as jojoba, coconut oil, and shea butter and had unique additives included in their balms such as Vitamin C and E which further protected users’ lips. Unique flavors kept the lip balms fresh and enjoyable to use, but the brand needed more to succeed and expand in the marketplace. Here are some ways that EOS lip balm was able to market and grow their brand.
EOS noticed that the buyers of lip balm were interested in products that were organic and natural and they emphasized the inclusion of all natural ingredients sourced in their products. They did the same with the natural flavored they used and the brand was able to grow through word of mouth which showed off the excellent brand loyalty EOS was able to accumulate quickly, https://evolutionofsmooth.com/lip-balm.html.
EOS also used their product packaging to market their brand. Most lip balms are sold in these lip balm tubes that are standard in the industry. While these are commonly used for lip balms, the orbs that EOS sells their lip balms in served a dual purpose of being a practical upgrade over the tubes, and also as a marketing tool to help to differentiate the brand. EOS uses colors to match the flavored of each orb they use and are the only major lip balm brand which uses the orb. With these, EOS is able to stand out on shelves of Walgreens and Lucky Vitamin and is a unique product with a premium package.
EOS was therefore able to stand out in the lip balm industry not only for their superior products, but also for the great marketing they do with their products.