What’s in a name, you might wonder! But that is not something to waste even a minute pondering about because a brand identity forms a solid basis for resonating with the clients. And that is what the President and CEO of JustFab recently did by renaming the company as TechStyle. A man who is considered to be a genius in the digital retail marketing of fashion brands, Mr. Adam Goldenberg made an intelligent decision to give the company, he founded together with Don Ressler, a new identity in keeping with the fierce competition to grab a huge chunk of the fashion industry. He has a conviction that name change is the only means to attract the loyalty of shoppers today because every facet of their lives is regulated by technology at http://www.hudl.com/profile/4913266/adam-goldenberg. In the cut-throat world of e-commerce one needs to be inventive, and continually evolving to remain above the fray, and that is why Adam believes that the year is going to be of significance to the company.
As Adam Goldenberg said of the group when he appeared on CNBC, if one is seriously searching for fulfilling challenges, and a place to be innovative as the first step to a career build-up then you should explore all available opportunities in your industry of choice. The new strategic approach is what is contributing to the meteoric growth of JustFab. A typical American entrepreneur, the President and co-founder of the company, Goldenberg has an uncanny ability to see an opportunity in the fashion world, translate the opportunity into a business idea, and ultimately convert it into a favorite brand.
He had come a long way since he was 14 years when Adam Goldenberg founded Gamers Alliance, a gaming company which he sold to Intermix Media three years later in 1999. He worked for this company for a short period during which he was promoted to the post of the Chief Operating Officer. The promotion marked him as a man with extraordinary leadership abilities because by then he was the youngest and brightest Chief Operating Officer of a publicly traded organization according to onmogul.com. Later when he met his present partner Don, they saw a chance of building a unique company using social media platforms, hence Intelligent Beauty. The brand relied on technology to incubates companies about beauty, and operate them on social platform’s spaces for fashion. Today, his aggressive and creative marketing style has led to the VIP subscription fashion firm based in El Segundo.