Whitney Wolfe’s Dating Site is Floating Like a Butterfly and Stinging Like a Bumble Bee

Bumble is a dating site that has been made for women by a woman who understands what a female wants and needs in this era. Her name is Whitney Wolfe and she is the leading figure of the online hit dating site, Bumble. This dating site came onto the scene back in December of 2014. Since that time, Bumble has become a powerhouse in the world of online hookups and romance.

Muhammad Ali was a former legendary boxing champion. The first part of his most memorable catchphrase was: “Float like a butterfly. Sting like a bee.” sums up what Whitney Wolfe is doing with her dating site Bumble. She is leveling the competition with her amazing ability to manage and push her Bumble brand into the modern era.

Whitney Wolfe is doing more than just creating a place for people to meet and find love. She is also playing a role in the modern feminist movement. Women are no longer accepting the negative aspects of their gender identity. While they still enjoy their femininity, they will no longer let men tell them who they are as a gender or as an individual. This is one reason why Bumble only allows women to make the first move on the dating site.

Bumble’s logo is a beehive. The company’s colors are yellow and white. The beehive represents Bumble and all that it stands for. Whitney Wolfe’s company is also heavily involved in social issues and they are on the front lines of the current changes that are impacting society. Bumble is involved in the modern debate over guns. Wolfe no longer allows any of her users to showcase firearms in their photos or on their profile.

Her company is linked with professional sports franchises. The L.A. Clippers wore the Bumble Logo on their jerseys during the 2017 – 2018 season. Famous female celebrities have also directly or indirectly helped to promote Bumble. The #MeetooMovement is also being supported by this online dating organization. Whitney Wolfe is using her intelligence and good business sense to make Bumble a relevant and meaning company in many different areas of society. Bumble is currently stinging the online dating competition and forever changing how women and men interact online.

Learn More: www.crunchbase.com/person/whitney-wolfe

The Amazing World Of Bumble

Thanks to Whitney Wolfe, Bumble is well on its way to become the all encompassing female version of a boy’s club. Bumble was the first app developed in which women were the ones in control of who they meet socially and women get a 24 hour period to decide if they want to pursue a relationship with an interested person or decline the request. Bumble has been such a huge success that MS. Wolfe has broadened Bumble’s horizons to include Bumble BFF and Bumble Bizz. These additions help empower women in all areas of life and business. Bumble BFF is an addition to the original app that allows women to enter their personal information such as likes, dislikes, and hobbies into the app in order to find female friends in their area that share the same interests. Bumble Bizz works much the same way. The user is able to input their business information and browse potential business contacts. This is a more laid back approach to traditional business networking, but connects people in a much greater capacity. All three sections are under the same app but are very much separate entities within the app.

Newly married since September to Michael Herd in a beautiful Italian celebration, Whitney Wolfe has hired two new creative heads to help run her bustling Austin, Texas, business. The Foster sisters, Erin and Sara, were hired to bring fun, creative energy to Bumble BFF and Bumble Buzz. The Foster sisters may sound familiar from a VH1 show named Barely Famous, but are accomplished writers, actors, and producers in their own right. Erin and Sara were hired to help develop content for Bumble’s global marketing campaign. Part of Whitney Wolfe’s and Bumble’s philosophy is to practice kindness, positivity, and to instill feminism in daily life. These three things will be the subject matter for new content created by the Foster sisters using their unique brand of humor known to the public.

As for Ms. Wolfe, the public will have to wait and see where she takes Bumble next. To read more about the newest additions to the Bumble family, please click here.

Read More: www.npr.org/templates/transcript/transcript.php?storyId=557437086