Norman Pattiz is the PodcastOne Executive Chairman and has been working in conjunction with Edison Research’s Vice President of Strategy, Tom Webster. They have recently announced the results of a pattern of comprehensive studies focusing on the results of different advertising tests that contain five major national consumer brands.
The consumer brands will cover five different product and service categories. In 2016, the very first study of the campaign brand for podcast advertisers was conducted and showed a positive impact regarding the advertisement of the podcast. There was a handful of key findings that were depicted from the studies.
They showed that over 60% of listeners said that there was a specific grocery brand post-campaign, which was up slightly by 7% from the pre-study. Product awareness also increased from the pre-study to the post-study by approximately 47%, regarding the financial service product. There was a 37% increase for an automobile product and by 24% for a lawn and garden product.
Also, the post-study revealed that over 33% of respondents had a somewhat favorable opinion in the automobile product. There was also a report of awareness by a positive increase of 60% regarding the automobile aftermarket product from the pre-study to the post-study. It was also reported that the causal dining experience was up by 76% in the restaurant study.
The studies were conducted by Edison Research in 2016 on behalf of PodcastOne. Their hopes were to examine the total effectiveness of advertising for the podcast through five national brands. Some of the brands were known to be well known, however, some were not as popular but were looking to increase their likelihood. The results that were shown through each podcast showed increasingly good results and also showed the audience to be receptive.
Norman Pattiz has over 40 years of experience in the radio business, and is also the founder of Westwood One. Under his leadership, Westwood One became America’s largest provider of news, entertainment, sports, talk and traffic.
In 2010, Pattiz also founded Courtside Entertainment Group, which was able to produce and distribute top notch programming. It was with great pleasure that Norman Pattiz was appointed by President Clinton in 2000 to serve on the Broadcasting Board of Governors of the United States of America.
Pattiz brings years of extensive knowledge, experience and educational background to the podcast world. Throughout his years of expertise, he has been affiliated with many high end brands, and continues to provide exceptional services.
Learn more about Norman Pattiz: http://finance.yahoo.com/news/norman-pattiz-announces-hollywoods-legendary-204000537.html