JustFab’s CEO Adam Goldenberg Rebrands the Company as TechStyle to Attract a Huge Following in the Fashion Market

What’s in a name, you might wonder! But that is not something to waste even a minute pondering about because a brand identity forms a solid basis for resonating with the clients. And that is what the President and CEO of JustFab recently did by renaming the company as TechStyle. A man who is considered to be a genius in the digital retail marketing of fashion brands, Mr. Adam Goldenberg made an intelligent decision to give the company, he founded together with Don Ressler, a new identity in keeping with the fierce competition to grab a huge chunk of the fashion industry. He has a conviction that name change is the only means to attract the loyalty of shoppers today because every facet of their lives is regulated by technology at http://www.hudl.com/profile/4913266/adam-goldenberg. In the cut-throat world of e-commerce one needs to be inventive, and continually evolving to remain above the fray, and that is why Adam believes that the year is going to be of significance to the company.

As Adam Goldenberg said of the group when he appeared on CNBC, if one is seriously searching for fulfilling challenges, and a place to be innovative as the first step to a career build-up then you should explore all available opportunities in your industry of choice. The new strategic approach is what is contributing to the meteoric growth of JustFab. A typical American entrepreneur, the President and co-founder of the company, Goldenberg has an uncanny ability to see an opportunity in the fashion world, translate the opportunity into a business idea, and ultimately convert it into a favorite brand.

He had come a long way since he was 14 years when Adam Goldenberg founded Gamers Alliance, a gaming company which he sold to Intermix Media three years later in 1999. He worked for this company for a short period during which he was promoted to the post of the Chief Operating Officer. The promotion marked him as a man with extraordinary leadership abilities because by then he was the youngest and brightest Chief Operating Officer of a publicly traded organization according to onmogul.com. Later when he met his present partner Don, they saw a chance of building a unique company using social media platforms, hence Intelligent Beauty. The brand relied on technology to incubates companies about beauty, and operate them on social platform’s spaces for fashion. Today, his aggressive and creative marketing style has led to the VIP subscription fashion firm based in El Segundo.

Fabletics Partnering with Fashion Targets Breast Cancer or the FTBC

You might have heard of the brand known as Fabletics in the past. This is one of the top exercise clothing brands on the market with millions and millions of people buying these products on fabletics.com. The reason these products are so popular is because of the fact that they truly fit well and aid to the performance of anyone looking to get a great workout in every single day. If you have been interested in Hollywood Reporter as a brand in the past, you might also be interested to know that they have recently partnered with Fashion Targets Breast Cancer or the FTBC. This is an amazing program that has recently been established and many fashion companies are partnering with them because of the fact that they give money back to breast cancer awareness and research.

One of the things that sets Fabletics apart from any other company out there is their devotion to their customer base. Because of the fact that they have recently partnered with Fashion Targets Breast Cancer or the FTBC, this means that many of the proceeds that go towards buying their products will also go towards breast cancer research and awareness. This is why you will feel good knowing that you are buying from a company that truly gives back to the world and is doing something that is benefiting the women who are wearing the clothes.

Not only does Fabletics have a wonderful standing with any one of their clients, they are also a superior company simply because they have partnered with the amazing service known as Fashion Targets Breast Cancer or the FTBC. When you buy anything from Fabletics either online or in a store, a part of what you pay will go towards breast cancer research. This will allow you to feel confident knowing that you are buying from a company that does truly give back to the women who are purchasing their products. This is why so many people have chosen to do business with Fabletics and are thrilled with the quality of the products as well.

Not only has Fabletics partnered with Fashion Targets Breast Cancer or the FTBC, they are also a superior company when it comes to quality products that you can count on. When you are looking to buy good quality workout athletic gear, you will want to consider Fabletics as the Prime Choice for you and your family. Lots of people have been choosing Fabletics because of the quality of the products and the fact that anything you purchase is going to last you for years and years to come. You can also feel good knowing that a part of the money you spend on these clothes will go towards breast cancer research at http://thekrazycouponlady.com/tips/style/fabletics-review-need-read/.

Fabletics Opens More Doors to Physical Stores


The Internet can be great for business, but there are times when some businesses simply grow beyond the Internet. That may seem a bit bizarre at times since most businesses are depending more on Internet sales, but it is true. There are some businesses that are going to thrive by opening physical locations. Kate Hudson has the Fabletics clothing line, and there are a lot of stores that are opening for this brand in the next 5 years.

The research has been done. The potential profit outweighs the costs of opening a physical store. The potential profit apparently outweighs the cost of opening 100 stores. That is what is on the radar, and Hudson seems to be very excited about this shift.

What Kate ultimately realizes is that there are a lot of people outside of the span of the Internet. This is certainly the place where a lot of teenagers and young adults are buying their clothes, but there are still some middle-aged adults that are not shopping online. She must also take into consideration the type of market that she is venturing into.

There are a lot of people that buy fitness clothes on the fly. The person that needs a pair of yoga pants for a class may simply buy these pants before the class starts. People that will be interested in things like tops or leggings may simply want to buy these in an instant without waiting for an online order to arrive. This is the crowd that she will be able to cater to with more physical locations.

Her brand of athletic clothing is a step above the rest because it is something that is stylish. That doesn’t happen very often in the athletic world. In most cases the clothing that is used for workouts is cookie-cutter. There’s not a lot of deviation in the types of garments that are worn, but Hudson has managed to distinguish her fitness gear from a lot of the other fitness clothes.

Kate Hudson is certainly building a brand that she believes in. It would be much easier for her to simply stay with an online business, but she knows that there is a lot more in store if she takes the risk to branch out to brick-and-mortar buildings. In the beginning it will be a bit of a rough journey, but the customer base is already in place. People that shop through the online website will essentially tell others and also look for things in storage that may not be available on the site. Many people that shop at their favorite stores on the web also go to physical stores to look for local sales and clearance items.