Thanks to Whitney Wolfe, Bumble is well on its way to become the all encompassing female version of a boy’s club. Bumble was the first app developed in which women were the ones in control of who they meet socially and women get a 24 hour period to decide if they want to pursue a relationship with an interested person or decline the request. Bumble has been such a huge success that MS. Wolfe has broadened Bumble’s horizons to include Bumble BFF and Bumble Bizz. These additions help empower women in all areas of life and business. Bumble BFF is an addition to the original app that allows women to enter their personal information such as likes, dislikes, and hobbies into the app in order to find female friends in their area that share the same interests. Bumble Bizz works much the same way. The user is able to input their business information and browse potential business contacts. This is a more laid back approach to traditional business networking, but connects people in a much greater capacity. All three sections are under the same app but are very much separate entities within the app.
Newly married since September to Michael Herd in a beautiful Italian celebration, Whitney Wolfe has hired two new creative heads to help run her bustling Austin, Texas, business. The Foster sisters, Erin and Sara, were hired to bring fun, creative energy to Bumble BFF and Bumble Buzz. The Foster sisters may sound familiar from a VH1 show named Barely Famous, but are accomplished writers, actors, and producers in their own right. Erin and Sara were hired to help develop content for Bumble’s global marketing campaign. Part of Whitney Wolfe’s and Bumble’s philosophy is to practice kindness, positivity, and to instill feminism in daily life. These three things will be the subject matter for new content created by the Foster sisters using their unique brand of humor known to the public.
As for Ms. Wolfe, the public will have to wait and see where she takes Bumble next. To read more about the newest additions to the Bumble family, please click here.